We recognise the need to change the life insurance application journey from a complicated, inefficient experience to one that makes the buying process easier and faster for customers and advisers alike.

UnderwriteMe has been on a journey to transform the global life insurance industry ever since. Discover how it started and the strong partnerships we have formed with advisers and insurers over the years, making life insurance faster, easier and more accessible.


Founded in 2012, our aim was to bring the process of selling life insurance into the 21st century with cutting edge underwriting and a better user experience.

The UnderwriteMe journey started with Underwriting Rules Engine (URE) implementations. We have now grown to become the leading provider of URE across the UK, Ireland, Australia and New Zealand. This has involved creating strong partnerships with some of the leading brands in the global protection market, which we still continue to do today.


In 2015 we launched The Protection Platform in the UK.

Initially known as the Comparison Service and re-branded the Protection Platform, The Protection Platform meant advisers could deliver a stand-out customer experience using a single process to quote, compare and underwrite multiple protection products from a range of providers.

Protection Platform

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Launched into the Asian Market with Singapore Life (now Singlife).

In partnership with Pacific Life Re, Singapore Life was the first insurer in Asia to offer our Underwriting Rules Engine to the Asian market. The Underwriting Rules Engine drove significant efficiencies for Singapore Life by delivering high straight-through new business processing rates.

Singapore Life

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Financial backing from Pacific Life Re.

UnderwriteMe became a wholly owned subsidiary of Pacific Life Re, a reinsurance giant. Pacific Life Re provides a wide and detailed view of the market and shares our desire to positively transform protection.

Singapore Life


First Underwriting Rules Engine sold in Australia.

CommInsure was the first insurer in Australia to launch a digital quote and application process, based on UnderwriteMe’s Underwriting Rules Engine. CommInsure made it much easier and simpler for customers in Australia and their advisers to apply for life insurance with the launch of a new digital service.

Singapore Life

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Power protection growth for Lloyds Banking Group.

Pacific Life Re and UnderwriteMe partnered with Scottish Widows to smooth the protection insurance sales process for Lloyds Banking Group’s (LBG) 1,200 mortgage advisers working within the Halifax, Lloyds Bank and Bank of Scotland branches.

Singapore Life

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Over
620,000

underwritten applications created on The Protection Platform in 2019.

Over
300,000

protected customers on The Protection Platform since inception.

Over
1.5 million

lives underwritten globally in 2019.

As a fintech business, UnderwriteMe continues to lead technological advances in the protection and life insurance market. We have a team which is at the cutting edge of technology and we also benefit from the backing of our parent company Pacific Life Re. A reinsurance giant, Pacific Life Re provides a wide and detailed view of the market and share our desire to positively transform protection.

Our team of industry experts

Meet some of our team and find out how our expertise can help your business.